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Feature Article September 2, 2010

Bleach Company's "crisis Management Plan" Leaked To Greenpeace

- September 2, 2010, 11:52 pm

In my ongoing search for case histories worthy of mention, I came upon this now-dated press release from Greenpeace about the leak of a crisis management plan. It is a case history unto itself, a lesson about how public relations professionals can create a crisis. I have changed the names of both the national PR firm and the manufacturer because there is no reason that either, which are both still in business, should be damaged today by a mistake made in 1991, although I admit that most will figure out the manufacturer's

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